REGISTERING AND PROMOTING YOUR WEBSITE


If you want people to find your website through a search engine (Yahoo, Google), you will need to register your website.  Unless you can afford to pay a company to handle this chore for you, you will need to register with several different search engine companies -- one by one.  As you work through this process, you will find several "free" services. 

Learn how a search engine operates:  WEB SEARCH ENGINES.

Each of the following items should be incorporated into your webpages and could also be part of your registration process.  Before you arrive on a registration page all unprepared, work through this checklist.
 

1. Name of your website

This name should appear on your first page (the homepage) and should be incorporated into your website's "title." You don't need to include the words Homepage or Website

Examples

Podunk Middle School
Grandpa's Workshop
MCSD Instructional Technology Center

2. Title of your homepage (and each main section page)

The title of each webpage appears on the titlebar of the user's browser.  To add or change the title in FrontPage, rightclick an empty spot on the page and select PAGE PROPERTIES | GENERAL.

Almost every page should include the name of your website in its titlebar because 

  • Most search robots use the words in the titles for keywords.
  • If someone bookmarks your untitled page, the bookmark will not be descriptive; the title of the bookmark will be a default title of Microsoft or the name of the file.  Somehow, the title index does not tell your user what has been bookmarked!
Examples

Instructional Technology Center, Muscogee County School District, Columbus, Georgia

Podunk Middle School, Muscogee County School District, Columbus, Georgia

 

3. Website address (URL)

Your website's address is determined by the rules of the webhosting company unless you buy your own domain. 

Examples

http://www.whatever.net/~podunk

http://members.bogus.com/grandpa

http://www.mcsdtechcenter.org

4. Homepage's file name

If you give your homepage file a default name, you won't have to include this name in your website address.

Examples

If you name your homepage index.htm, your website address is 

www.mcsdga.net/podunk

If you name your homepage school.htm, your website address is

www.mcsdga.net/podunk/school.htm

5. Contact/Webmaster Your name and email address are usually required. If you don't have a MCSD email address, you will probably want to use a Web mail account, like Yahoo.  Your snail mail address is frequently required (school, department).
6.  Keywords

These words are used in the database search criteria for the information compiled by most of the search "robots" or "spiders."

Enter these keywords into your html code.  This can be done without actually going to your source code.  Rightclick the page and select PAGE PROPERTIES | GENERAL and type the keywords into the keyword box.

You will also type the keywords into some registration forms. 

Examples

school, columbus, georgia, muscogee, k12, education, instruction, teach, learn

carpentry, wood, toy, grandparent, child

education, personnel, teacher, benefits

Capital letters and plurals or other forms of these words (schooling, educational, instructional) are unnecessary.

7. Categories/Classification

You will have to type categories into some registration forms. NOTE: Different companies have different categories.

Examples

k12, schools, education; teaching, technology

personal homepage, children's toys

 

8. Description

Search engines will ask for descriptions in different ways, with varying maximum sizes.

Recommendation: Write a basic description of your website. Try to include the words you have specified as keywords.  Count the words.  Below the first version, write a 50-word description. Below that, write a 25-word description.  Then try a 10-word description. Doublecheck your spelling, grammar, and typing.  Save the file in your www folder as description.txt. 

Copy and paste the appropriate size into each registration form as needed.  Also type a description into your html code: rightclick the page, PAGE PROPERTIES | GENERAL.

Examples

The website of the Muscogee County School District’s Technology Center provides information about the use of technology for instructional purposes:  a schedule of classes for teachers, administrators, and other staff; technology news and resources (MCSD technology plan, Acceptable Use Policy form for the Internet, Georgia DOE updates; technology conferences); employee email addresses; and over 2500 educational and miscellaneous links, including websites in the Columbus, Georgia, area.  (66 words)

The Instructional Technology Center, Muscogee County School District, Columbus, Georgia, provides resources for technology in the classroom, with over 2500 educational and miscellaneous links.
(24 words)

Instructional technology resources: tips, news, and links  (7 words)

Here are links to examples of registration pages.  If you go to another search engine's site, look for the link that says ADD/SUBMIT a SITE/URL.
 

AltaVista
AOL NetFind
Excite
Google
WebCrawler
Yahoo



EDUCATION-RELATED WEBSITES - GEORGIA SCHOOL REGISTRATION LINKS
 
  • Georgia Educational Technology Consortium (GaETC)
  • Education World


  • Page Changed 10/31/2005

    Website Construction

    StarkeTech