REGISTERING AND PROMOTING YOUR WEBSITE
If you want people to find your website
through a search engine (Yahoo, Google), you will need to register
your website. Unless you can afford to pay a company to handle this chore
for you, you will need to register with several different search engine companies
-- one by one. As you work through this process,
you will find several "free" services.
Learn how a search engine
operates: WEB
SEARCH ENGINES.
Each of the following items should
be incorporated into your webpages and could also be part of your registration
process. Before you arrive on a registration page all unprepared, work
through this checklist.
| 1. |
Name
of
your website
This name should appear
on your first page (the homepage) and should be incorporated into your website's "title." You
don't need to include the words Homepage or Website. |
Examples
Podunk Middle School
Grandpa's Workshop
MCSD Instructional Technology
Center |
| 2. |
Title
of
your homepage (and each main section page)
The title of each webpage
appears on the titlebar of the user's browser. To add or change the title in FrontPage, rightclick
an empty spot on the page and select PAGE PROPERTIES |
GENERAL.
Almost every page should
include the name of your website in its
titlebar because
-
Most search robots use
the words in the titles for keywords.
-
If someone bookmarks
your untitled page, the bookmark will not be descriptive; the title of the bookmark
will be a default title of Microsoft or
the name of the file. Somehow, the title
index does
not tell your user what has been bookmarked!
|
Examples
Instructional Technology Center, Muscogee
County School District, Columbus, Georgia
Podunk Middle School, Muscogee County School
District, Columbus, Georgia |
| 3. |
Website
address (URL)
Your website's address
is determined by the rules of the webhosting company unless you buy your
own domain. |
Examples
http://www.whatever.net/~podunk
http://members.bogus.com/grandpa
http://www.mcsdtechcenter.org |
| 4. |
Homepage's
file name
If you give your homepage
file a default name, you won't have to include this name in your website
address. |
Examples
If you name your homepage index.htm, your
website address is
www.mcsdga.net/podunk
If you name your homepage school.htm,
your website address is
www.mcsdga.net/podunk/school.htm |
| 5. |
Contact/Webmaster |
Your name and email
address are usually required. If you don't have a MCSD email address, you
will probably want to use a Web mail account, like Yahoo. Your snail mail address is frequently required
(school, department). |
| 6. |
Keywords
These
words are used in the database search criteria for the information compiled by
most of the search "robots" or "spiders."
Enter these keywords
into your html code. This can be done without actually going to your
source code. Rightclick the page and select PAGE PROPERTIES | GENERAL
and type the keywords into the keyword box.
You will also type
the keywords into some registration forms. |
Examples
school, columbus, georgia, muscogee,
k12, education, instruction, teach, learn
carpentry, wood, toy, grandparent,
child
education, personnel, teacher,
benefits
Capital letters
and plurals or other forms of these words (schooling, educational, instructional)
are unnecessary. |
| 7. |
Categories/Classification
You will have to type categories into some registration forms. NOTE:
Different companies have different categories. |
Examples
k12, schools, education; teaching,
technology
personal homepage, children's
toys
|
| 8. |
Description
Search engines will
ask for descriptions in different ways, with varying maximum
sizes.
Recommendation: Write
a basic description of your website. Try to include the words
you have specified as keywords. Count the words. Below the first
version, write a 50-word description. Below that, write a 25-word description. Then
try a 10-word description. Doublecheck your spelling, grammar, and typing. Save
the file in your www folder as description.txt.
Copy and paste the
appropriate size into each registration form as needed. Also type a
description into your html code: rightclick the page, PAGE PROPERTIES | GENERAL. |
Examples
The website of
the Muscogee County School District’s Technology Center provides
information about the use of technology for instructional purposes: a
schedule of classes for teachers, administrators, and other staff; technology
news and resources (MCSD technology plan, Acceptable Use Policy form for
the Internet, Georgia DOE updates; technology conferences); employee email
addresses; and over 2500 educational and miscellaneous links, including
websites in the Columbus, Georgia, area.
(66 words)
The Instructional Technology
Center, Muscogee County School District, Columbus, Georgia, provides resources
for technology in the classroom, with over 2500 educational and miscellaneous
links.
(24
words)
Instructional
technology resources: tips, news, and links
(7
words) |
Here are links to examples of registration
pages. If you go to another search engine's
site, look for
the link that says ADD/SUBMIT a
SITE/URL.
EDUCATION-RELATED WEBSITES - GEORGIA
SCHOOL REGISTRATION LINKS
Georgia
Educational Technology Consortium (GaETC)
Education
World
Page Changed
10/31/2005
Website Construction
StarkeTech
|